BEAU Ryan has been dumped by Woolworths as the face of their pre-paid mobile service following allegations of infidelity, in a setback for the former rugby league player’s media career.
RYAN is facing claims he cheated on his wife with former Hi-5 member Lauren Brant.
He has reportedly taken leave from his popular role on the Nine Network’s The Footy Show.
The retired Wests Tigers and Cronulla NRL player appeared in a commercial for pre-paid mobile phone service Woolworths Connect, released in June, but the supermarket chain has now pulled the campaign.
“Woolworths Connect has ended its partnership with Beau Ryan,” the company said in a statement on Thursday.
Ryan, 30, who often appears in pranks on The Footy Show, starred in the commercial as an annoying mate who can’t stop calling his `bro’.
The ad has been taken down from Woolworths’ Facebook and YouTube accounts and Ryan has reportedly scrubbed a link to the video off his Instagram biography.
Nine, however, is standing by Ryan, saying previous reports he had been stood down from The Footy Show are incorrect.
Ben Angel, an expert in personal branding, says the impact on Ryan’s media career can be minimal if the scandal is handled correctly.
“If the allegations hold true, then to minimise the impact the best approach would be to let the dust settle for a few weeks, focus on family and ignore the online diatribe,” he said.
“There’s going to have to be a point in time, however, in which he addresses it head on and mans up with honesty and integrity.”
It’s believed Ryan is on holiday with his wife, Kara Orrell, and their two-year-old daughter.