Hillary Clinton has jumped back into US presidential politics, announcing she will again seek the White House in 2016 with a promise to serve as the champion of “everyday Americans”.
Unlike eight years ago, when she ran and lost to Barack Obama, Clinton and her personal history weren’t the focus of the first message of her campaign.
She made no mention of her time in the Senate and her four years as secretary of state, or her potential to make history as the country’s first female president.
Instead, the video is a collection of voters talking about their lives, their plans and aspirations for the future.
“Americans have fought their way back from tough economic times. But the deck is still stacked in favour of those at the top. Everyday Americans need a champion, and I want to be that champion,” Clinton said near the end.
Clinton’s video and new website are scant on policy specifics but the message made an immediate play to win the support of Democrats for whom economic inequality has become a defining issue.
Clinton now plans to head to the early-voting states of Iowa and New Hampshire, looking to connect with voters.
Clinton hopes to avoid the same stumbles in 2008, when she entered the race as a heavy favourite only to be upset by Obama in Iowa.
Her campaign said on Sunday she would not hold her first rally and deliver a campaign kick-off speech until May.
The 67-year-old Clinton brings a long public record to her second bid for the White House, a history that will both help and hurt her candidacy.
Republicans were already pushing a message that seeks to attach her to the scandalous upheavals of her husband Bill Clinton’s two-term presidency in the 1990s.
Obama said on Saturday that he thinks Clinton “would be an excellent president”.
Source: AAP /AP.