Dislike button on Facebook. Image: Google.

DISLIKING OR DISSING? LIKE or DISLIKE this new Facebook feature we are still waiting to see

A new ‘dislike’ button is coming along the way to another social network, aside from a very popular YouTube, but the question is, which social network…

You guessed it right; Facebook – it is none other than genius Facebook founder Mark Zuckerberg who is responding to many users requests of a ‘dislike’ button since Facebook’s 2009’s creation of the ‘like button’ became so popular.

It felt like only yesterday when we started to incredulously yet excitingly click ‘like’ on posts that were associated with that very word. Many have wanted the ability to ‘dislike’ posts, and they may be able to do just that. Now it is a matter of a waiting game for those that are anxiously wanting this feature.

Whether feeling supportive,  highly enthused, or in agreement to the user’s posts – essentially ‘like’ can transparently express a range of views in – both – sad and happy times.

Recently Facebook’s headquarters in Menlo Park, California, held a Q and A session where Mr Zuckerberg stated the button would be an avenue where people express empathy. The social network’s founder revealed that user testing will be ready quite soon.

He went onto say that perhaps “hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it.”

He clearly stated that the creation of this should not be a mechanism which users could ‘down vote’ fellow user’s posts, instead this button will be for times when clicking ‘like’ on posts which are deemed ‘sad’ may seem insensitive.


There have been mixed reviews of this revelation.

Popular media forums such as YouTube use this function of disliking posts, though the openness and difference of what it means on Facebook is a conversational one; wreaking more space for negativity.

A study of ‘mixed’ user’s thoughts on this alteration has been undertaken.

One user feels as though the invention and use of a ‘dislike’ button may be used to express some negative emotions such as ads popping up in newsfeeds where displeasure and frustration is hinted. Though some users doubt that the creation of this button will cause users to spitefully use it in disliking “pictures of their friends’ babies, dogs, cats, and cooking experiments.”

Some users believe the disliking of certain posts could be likened to trolling in a negative way.

Academics have also been a voice of reason amongst the chitter-chatter, shared with us by an expert in both social and participatory media at Drexel University in Philadelphia, is Professor Andrea Fort who believes users will not suddenly turn on eachother’s posts.

I, myself wouldn’t mind a ‘dislike’ button, I mean it really doesn’t add or remove anything from my life – just makes social media a little more fun, a little more personal, and a little more meaningful at times.

I feel the button will aid in times where users would like to express mild disapproval, as many other users also suggest, alongside making more sense than to use the ‘like’ button when expressing solidarity if the post is about a negative event in one’s life such as death.



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