When H&M hired its first ever hijab-wearing model last month the world noticed.
Making headlines globally, Mariah Idrissi, 23, from London, was suprised when she received a call from a model scout asking her to feature in a new ad campaign for H&M, reported Fusion.net .
“Are you sure they know I wear a hijab?” she asked.
Idrissi, whose parents are Pakistani and Moroccan, appeared in the brand’s “Close the Loop” video while wearing a headscarf.
Brands like Mango, DKNY and Tommy Hilfiger have started to launch special “Ramadan” collections or designed clothes with the world’s 1.6 billion Muslim shoppers in mind.
Their aim to win over the muslim market means including more modest collections like long, flowing dresses and skirts as well as long-sleeved shirts and long coats.
“It means a lot” to feature in the campaign Idrissi told BuzzFeed. “I think it’s important to use women in hijab because Islam is the second largest religion in the world.”
The proud Muslim model also expressed her desire to see more “covered women in the mainstream fashion world”.
You can view H&M’s “Close the Loop” here.