Edited by Nelly T.
Mars Food Australia have set themselves an aspiring task to attempt to create and promote healthier food choices for consumers. Their new global Health and Wellbeing Ambition was announced Friday, among their goals is to increase the nutritional value of the products, improve labelling and encourage healthy eating among families.
Amid the Ambition’s most significant initiatives include labelling to highlight the difference between ‘everyday meals’ and ‘occasional products’, reducing sodium and added sugar and more fruits, vegetables and whole grains in products.
Increasing awareness of the benefits of healthy home cooked meals and creating further products accessibility around the world is something that the company is looking into.
The company, as the makers of some of Australia’s most-loved brands, feels a sense of responsibility to assist Australians in the pursuit of a balanced diet said Hamish Thomson, General Manager of Mars Food Australia.
“We believe we have significant responsibility to be transparent about our products and to help consumers make informed choices. The Health and Wellbeing Ambition will guide our product development to continue to improve the nutritional content of our portfolio and provide consumers with more information to help make informed, balanced choices,” said Thomson.
“Our ambition is to deliver one billion more healthy meals around dinner tables around the world so that we can make a positive impact on the health and wellbeing of our consumers. This is – and needs to be – a long term strategy to drive real change.”