You’re Doing It Wrong: Going Blond

Going blond can be confusing, financially draining and just downright frustrating, but it doesn’t have to be.

Communicating to your stylist that you have a particular shade of blond in mind (honey, ash, platinum—there are so many variations) isn’t always so simple. Even if you do get the shade you’re coveting, you run the risk of seriously damaging your locks. Miss the mark with either of these and that expensive dye job just looks cheap.

How do you make sure you’re doing it the right way? Follow these golden (no pun intended) rules from Beyoncé‘s colorist Rita Hazan

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